• 作者:
• 来源: 展翅调酒学校
• 日期: 2014-11-08
• 浏览次数: 2934 次

万众期待的这款来自帝亚吉欧的限量版谷物威士忌在淘宝以高价售出。Limited pre-release of Diageo’s long anticipated new grain whisky sells on Taobao for record sum.

近日，一瓶大卫·贝克汉姆推出的新款翰格蓝爵威士忌在淘宝以41000元（近6700美金）在线拍卖售出。

为了配合酒饮大头帝亚吉欧这款期待已久的新款威士忌在华发布，它们在淘宝发布了100瓶由足球巨星贝克汉姆签名的限量版威士忌。拍卖所得的所有费用将会捐给慈善机构。

今年四月发布的翰格蓝爵威士忌是一款在卡梅隆桥酒厂（宣称是苏格兰历史最悠久的酒厂）制作的一款单一谷物威士忌。

足球巨星贝克汉姆及制片人Simon Fuller被委任为这款威士忌的全球品牌大使，并将会“在发展该品牌，市场战略和定位上发挥重要的作用”，帝亚吉欧表示。

每瓶威士忌的零售价大约为450元，如今在中国已经可以在其天猫官方旗舰店购买。

Last week, a single bottle of David Beckham’s new Haig Club whisky sold for ￥41,000 (USD6700) in an online auction on Taobao.

The whisky was part of 100 limited-edition bottles signed by the football star offered on Taobao to mark the China release of the long-awaited new whisky from drinks giant Diageo. Proceeds from the auction will be donated to charity.

Released globally in April this year, Haig Club is a single grain whisky produced in Cameronbridge Distillery – claimed to be the oldest grain distillery in Scotland.

Football star David Beckham and entertainment scion Simon Fuller have been appointed the whisky’s global brand ambassadors and will “play a fundamental role in developing the brand, its strategy and positioning,” says Diageo.

The normal retail price per bottle is around ￥450 and is now available to purchase in China on the official Haig Club Tmall store.